Atari Kangaroo: The elephant in the arcade

It goes without saying that Atari released the majority of the true classics during the Golden Era of arcade gaming. Hit after hit was created, manufactured and released. But it wasn’t easy. The challenge they faced was constantly having to come up with new concepts and ideas. If there was a flaw in their business…

Atari Steeplechase: Weekend Pickup!

You’ll recall the arcade raid story I told a few weeks back about the haul of cabs we rescued from an abandoned house in rural France. Well this cab was my keepsake from that adventure. The cabinet made its way back to England in another collector’s van, and I had to pick it up from…

Sky Skipper: UK arcade reveal!

Well over a year ago, I wrote about Nintendo’s Sky Skipper arcade game, after UK collector Alex Crowley found an original PCB game board during an arcade raid. If you’re new to this topic, do take 5 minutes to familiarise yourself with the story up to that point here. In short: Alex discovered a Nintendo…

Atari Coin-Op: Classic Arcade Marketing

This week, I thought it would be interesting to look at Atari Coin-Operated Division’s B2B marketing efforts in the early 80s. By ‘B2B’ I mean the way in which they marketed their coin operated activities to the other businesses they wanted to foster relationships with; namely operators and distributors of their arcade games. It was…

Arcade Raid! Abandoned House: Vive la France!

Last weekend, I was fortunate enough to be a part of an extraordinary arcade rescue mission. This turned out to be a very memorable raid for both good and bad reasons. Nothing could have prepared us for what we found. In short, we received a message from an English woman about two weeks ago, who…

Atari Ireland: Tipperary’s Arcade Connection

Atari’s massive success in the late 70s presented many challenges, not least of which was one of logistics: How were they going to get arcade product shipped globally to meet the huge demand for its arcade games? Transporting bulky 300lb lumps of wood, glass and metal around the globe from a single operational base in…

Atari Star Wars: Arcade Cockpit Development

Ask any fan of Golden Age classic arcade machines what their fondest recollection of the era is, and it is likely that Atari’s seminal Star Wars game is going to be mentioned by most. Released in 1983, the game is indeed a true classic and is arguably one of the best uses of a licence…

GDI’s Slither: The $1.3 Million Arcade Crash & Burn

For all the wrong reasons, Slither holds its very own special place in classic arcade gaming history. Released by Game Domain International (GDI) in 1982, it could be politely argued that the game was inspired by Atari’s seminal Centipede title released two years previously. Slither came and went very quickly, and as you’ll read below, even…

The Atari Arcade Theatre Kiosk

Last year I wrote an article which looked at some of Atari’s early industrial design concept drawings. I was looking again at that piece last night, and one picture jumped out at me: It’s an intriguing idea and one that never really took off. This is what Atari called its ‘Theatre’ concept. Designed to maximise…

Classic Arcades: Early 80’s News Reports

When the “Golden Age” of classic video games hit the American mainstream, much of the country was somewhat bemused by this new phenomena. Adults didn’t know what had hit them, as millions of teenagers across the country spent many waking hours in dark arcades that had sprung up all over the USA. From laundromats to…