Well here we are, the end of another year. I should offer my apologies for the slowdown in posts in recent weeks – real life has been all-consuming with one thing and another so work on the blog has had to take a back seat for a while. But the good news is there’s lots…
Tag: Atari coin-op
Atari Coin-Op: Classic Arcade Marketing
This week, I thought it would be interesting to look at Atari Coin-Operated Division’s B2B marketing efforts in the early 80s. By ‘B2B’ I mean the way in which they marketed their coin operated activities to the other businesses they wanted to foster relationships with; namely operators and distributors of their arcade games. It was…