The arrival of the video game phenomenon across America’s arcades in the early 80s, hit society like a steam train. Communities across the nation were concerned about arcades becoming dens of iniquities, and many adults struggled to understand the appeal of this new fangled form of electronic entertainment that was sucking so much time (and…
Tag: Video Game marketing
Williams Electronics Promotional Films
Some time ago I took a look at some of the marketing materials used by Williams Electronics to promote themselves to the industry that would distribute and operate arcade machines across the USA. If you missed that post, check it out here. Founded way back in 1943, Williams began life as a manufacturer of pinball…
Williams Inc. Arcade Marketing Materials
In the early 80s, the obvious direction for arcade manufacturers to market their product, was towards arcade operators. When we as players, look back at this time – the boom years of arcade production – most of us will recall going to a traditional arcade to play the latest titles. This was the line of…
The Arcade Blogger 