Atari’s Mike Jang

Some sad news to report on the blog this week. I got word that long-time Industrial Designer at Atari coin-operated division, Mike Jang, has passed away. I’ve known Mike since 2016, and whilst we never met, he was always on the other end of an email answering my questions and providing really valuable input into…

Atari Arcade: From Concept to Cabinets

This week, I wanted to share some cool shots of very early concept models of Atari cabinets from the early eighties. These things have never really been highlighted before, but represent a key part of the design function at Atari Coin Operated Division during the Golden Age of arcade gaming. Most of you will be…

Atari Coin-op Archive Footage

Well here we are, the end of another year. I should offer my apologies for the slowdown in posts in recent weeks – real life has been all-consuming with one thing and another so work on the blog has had to take a back seat for a while. But the good news is there’s lots…

Atari Coin-Op: Classic Arcade Marketing

This week, I thought it would be interesting to look at Atari Coin-Operated Division’s B2B marketing efforts in the early 80s. By ‘B2B’ I mean the way in which they marketed their coin operated activities to the other businesses they wanted to foster relationships with; namely operators and distributors of their arcade games. It was…