Williams Inc. Arcade Marketing Materials

In the early 80s, the obvious direction for arcade manufacturers to market their product, was towards arcade operators. When we as players, look back at this time – the boom years of arcade production – most of us will recall going to a traditional arcade to play the latest titles. This was the line of…

Classic Arcade Games: Sex Sells But Who’s Buying?

In the 70s and 80s, the notion of “sex sells” had a lot of traction from what I can remember. It seemed that the lowest common denominator of advertising was to stick a scantily clad young lady in front of a product, photograph it, and it would fly off the shelf. Jeans, aftershave, cars, you…