In the early 80s, the obvious direction for arcade manufacturers to market their product, was towards arcade operators. When we as players, look back at this time – the boom years of arcade production – most of us will recall going to a traditional arcade to play the latest titles. This was the line of…
Tag: marketing
Classic Arcade Games: Sex Sells But Who’s Buying?
In the 70s and 80s, the notion of “sex sells” had a lot of traction from what I can remember. It seemed that the lowest common denominator of advertising was to stick a scantily clad young lady in front of a product, photograph it, and it would fly off the shelf. Jeans, aftershave, cars, you…